Customer cases: Insights into success

When Schibsted and VG+ were developing their value proposition, they needed more than just numbers – they needed to understand the people behind the statistics.

In connection with planned expansions, it was critical for Pascal to gain deeper customer and consumer insights. Read more and watch our video about how

Drammensbiblioteket contacted Innsikteriet because they wanted to reach a specific target group to a much greater extent, namely young people aged 13-19.

Changing customer needs and usage patterns prompted Telenor to change its subscription portfolio. The insights team had the opportunity to work with Telenor in the

Flexit markets and sells its products to the private market, the building materials market and the professional ventilation market. Innsikteriet had the opportunity to work

Nedre Eiker Library wanted to safeguard its own decisions by gaining insight into users’ perspectives, thoughts, opinions and needs related to a new children’s department

An important goal early on in the project was to increase the insight and overview of what information teachers wanted about students’ digital behavior.

The insights team had the opportunity to work with Telenor in the final phase before the launch of Always WiFi.

Innsikteriet was contacted ahead of the launch to determine how this idea appealed to and captivated the target group of younger girls.

With the Mustang as an input factor, it was critical for Ford that the launch campaign “Watch Me” worked according to the defined target images.

Kulturtanken’s multi-headed needs: In the pilot, DKS wanted to investigate the opportunities and limitations of digital dissemination of art and culture.

Prior to the launch, Innsikteriet was contacted to test the idea of the Sloth. The advertising agency ANTI created material for testing the idea via