From hard data to real emotions: How Møbelringen found its way into customers’ comfort zone
Møbelringen knows that “home is best”. But how do customers actually experience the journey to the perfect sofa? To go behind the numbers and understand the emotional drivers, the furniture chain entered into a deep dive collaboration with Innsikteriet.
Concept development: Pascal – the French pastry chef who revolutionized the cake industry
In connection with planned expansions, it was critical for Pascal to gain deeper customer and consumer insights. Read more and watch our video about how we worked together.
The start of a new youth section for Drammen Library
Drammensbiblioteket contacted Innsikteriet because they wanted to reach a specific target group to a much greater extent, namely young people aged 13-19.
Craft beer in time
Starting a brewery isn’t something that happens overnight. Hans E. Wettre and partner Marius Hansen were pregnant with the idea for several years before they took the plunge.
Online communities – more relevant than ever
Online groups can, in some cases, be easy and quick to get up and running. They also give us a larger universe in terms of participants as we are less dependent on staying within a limited geographical area.
Children as consumers! 10 tips for conducting qualitative insight work with children.
How to involve children in research in an ethical way? How to capture children in research?
Focus groups: 10 tips for success
Focus groups have been, and still are, the bedrock of qualitative market analysis. The classic method that has adapted to the digital opportunities of our time and consumers’ ability to be present and process stimuli.
Insight: The pandemic has given us a bigger toolbox
The pandemic has given us a completely different awareness of digital solutions. Our toolbox has been expanded – especially in relation to dyads and triads.
Move from Telenor
Changing customer needs and usage patterns prompted Telenor to change its subscription portfolio. The insights team had the opportunity to work with Telenor in the development of Flyt.
Flexit has simplified the choice for customers
Flexit markets and sells its products to the private market, the building materials market and the professional ventilation market. Innsikteriet had the opportunity to work with Flexit when they developed their new store concept.