How Norway’s largest news destination found the key to deeper customer loyalty
When Schibsted and VG+ were developing their value proposition, they needed more than just numbers – they needed to understand the people behind the statistics. Through strategic in-depth interviews, Insights helped VG+ uncover the real drivers of loyalty in a demanding media market.
From hard data to real emotions: How Møbelringen found its way into customers’ comfort zone
Møbelringen knows that “home is best”. But how do customers actually experience the journey to the perfect sofa? To go behind the numbers and understand the emotional drivers, the furniture chain entered into a deep dive collaboration with Innsikteriet.