About Innsikteriet
Innsikteriet is an independent, Norwegian-owned market research agency. We specialize in customer and consumer insights through qualitative methods, and our partners have over 25 years of experience as consultants and moderators. We work with both established brands and innovative startups to deliver tailored insight solutions.
About the partners in Innsikteriet
Briefly about
Geir Tommy
Geir Tommy has worked with customer and consumer insights for over 25 years. He first worked as a qualitative specialist in 4 Fakta/MMI and Ipsos before establishing Innsikteriet in 2015 together with Lene. In addition to using traditional qualitative methods such as focus groups, in-depth interviews, observation and ethnographic studies, Geir Tommy and Innsikteriet also use digital methods and conduct hybrid studies.
He graduated from Hedmark District College and the Institute of Marketing (IFM). Geir Tommy has extensive knowledge of a wide range of industries and business areas, and has in recent years helped customers in media, grocery, retail, telecom, industry, car / transport and banking and insurance.
Geir Tommy is passionate about music. For 13 years he worked as a producer and journalist at P4 Radio Hele Norge, where he was responsible for portraits and series with national and international artists.
Briefly about
Lene
Lene earned her master’s degree in international marketing management in 1994 from BI Norwegian Business School and City University Business School in London. Over the years, she has added expertise in multicultural professional competence (Oslo Met) and certifications in qualitative methods. She has also worked as a lecturer and examiner at BI within marketing communication and consumer behavior.
After her studies, Lene joined the research agency 4 Fakta and later worked for MMI and Ipsos. In 2015, she started Innsikteriet with her colleague Geir Tommy. Through her more than 25 years in the analytics industry, Lene has worked as a strategic advisor for many well-known brands both nationally and internationally in industries such as grocery, specialty retail, media, housing, retail, library / municipality and organizational life, as well as several exciting startup projects).
Lene is curious by nature – which means she enjoys exploring new topics and diving into different target groups, regardless of age, gender or background. She is motivated by understanding what lies behind people’s choices and behavior, and using the insight to provide targeted and valuable advice.
Collaboration partner: Human8
Innsikteriet is proud to partner with Human8.
Human8 is a global insight and consultancy company that helps brands understand what really matters to people. They work at the intersection of marketing, insight and strategy, with a strong focus on putting people at the center of business decisions. Their strength lies in their ability to combine deep consumer understanding with cultural intelligence and bold marketing thinking. They utilize advanced methodologies, including insight communities, to transform data into actionable insights. This enables them to deliver strategies that drive positive change and improve the customer experience for brands around the world.
The insights team has collaborated with Human8 on several projects, including Coca-Cola, Twist/Mondelēz, Subaru and Polaris.
Professional replenishment
At Innsikteriet, we place great emphasis on and pride ourselves on being continuously updated within both methodology/discipline and innovation and trends. We understand that in an ever-changing world, it is crucial to be at the forefront of delivering the most precise and relevant insights to our customers.
To ensure this, we actively participate in a number of key conferences that give us valuable insight into the latest trends and research.
Among these are:
- Qual 360: Focused on the latest developments in qualitative research.
- IIeX (Insight Innovation Exchange): A leading conference for innovation in market analytics.
- QRCA (Qualitative Research Consultants Association): A platform for qualitative research professionals.
In addition to conferences, we are also present at key trade fairs and exhibitions that give us a unique insight into new products, consumer trends and technological advances across different industries:
- Sial: The world’s largest food trade show, giving us insight into the food and beverage industry.
- IFA: A global trade show for consumer electronics and home appliances, where we get to see the technology of the future.
- CES (Consumer Electronics Show): The world’s largest trade show for consumer electronics, which is crucial for understanding technological innovations.
- Grüne Woche: An international exhibition for food, agriculture and horticulture, giving us perspectives on sustainability and food production.
This dedication to professional development is important. It is through continuous learning and engagement in these arenas that we ensure Innsikteriet is always equipped to offer the best and most innovative solutions, helping our customers make informed and forward-looking decisions.
