Innsikteriet
Innsikteriet is a market research agency that gives you the insight you need to make better decisions. We work with customer and consumer insights – primarily using qualitative methods. The partners individually have over 30 years of experience as consultants and moderators in market research. Innsikteriet works with many of the best-known brands in Norway and the Nordic region. At the same time, we find great joy in working with smaller entrepreneurs and start-ups.
We help you make more accurate decisions
It often starts with a gut feeling, some assumptions or unanswered questions that need some form of verification, direction and evidence in order to chart a strategic course.
- How are we perceived out there?
- What does our competitive universe look like
- Who is the target group and how to win new target groups?
- What should be our visual identity?
- How should we communicate to get it right?
- How is our communication, product or service perceived?
- Is this even a good idea?
- What do your customers, members and viewers want?
Customer case: Move from Telenor
Telenor recently launched Flyt. The previous mobile portfolio had grown large over time and made it difficult for customers to make the right choices. With Flyt, Telenor has halved the number of subscriptions while giving customers the flexibility and control they want. The customer insights from Innsikteriet gave Telenor valuable understanding in the development of Flyt. In the video you will meet Birgitte Salvesen and Bjørn Langseth from Telenor who talk about the road to Flyt.
Why choose Innsikteriet?
We are advisors, consultants and sparring partners rooted in qualitative market analysis. Innsikteriet turns 10 years old in 2025. We look forward to the continuation!
We are the neutral party
We are an independent partner that listens, questions, prioritizes, tests, observes, synthesizes and interprets – this is the core of our work as a market research agency. Our neutrality ensures objectivity in the projects we undertake.
Professionals
We are qualitative specialists and craftsmen who have sharpened our expertise in qualitative market analysis. We strive to be professionally updated in terms of content, implementation and presentation. That’s why we are frequent participants at trade fairs and conferences that we feel are relevant to share with our customers. We regularly attend events such as SIAL, IFA, CES, Grüne Woche, Mobile World Congress, QUAL 360, IIEX, UMAMI etc.
Solid expertise across industries
We have extensive experience of working with everything from consumers and B2B to organizations and associations. Our projects cover a wide range of industries, including media, banking and insurance, grocery, retail, transportation and logistics, telecom and culture and education. This gives us a unique insight and ability to adapt to the needs of different markets.
Personal approach
We understand that no two projects are the same, which is why we tailor our solutions to your needs. As a small agency, we offer a close and personal follow-up, where we are available and adapt along the way to ensure that we deliver insights that add value.
Experience
The partners in Innsikteriet individually have over 30 years of experience in market analysis. Before Innsikteriet was established in 2015, we worked for 4 Fakta, MMI and Ipsos. The fact that we have worked so many years with insight work underpins our sincere joy and interest in the subject.
Long-term relationships
Some of our customers we have worked with for over 20 years. Our customers appreciate how well we understand their brands and categories – and come back when new issues arise.
Now more than ever, we need two big ears - and a mouth!
An important part of our job is to listen, understand and capture changes in the environment.
We work systematically to understand what customers, competitors, employees or certain target groups are concerned about, thinking, saying out loud or talking more quietly about.
We bring insights to life
Since we are present during the work ourselves, we are happy to share the extra value when the insights are presented. Video is a central part of our delivery. This is an area where we are curious and forward-thinking. This is partly due to our background in media. Our visualization of insights to our customers provides a clear added value and closeness to the insight that words and text alone do not provide. Read about Wettre Brewery here.
Selected customer cases:
From hard data to real emotions: How Møbelringen found its way into customers’ comfort zone
Møbelringen knows that “home is best”. But how do customers actually experience the journey to the perfect sofa? To go behind the numbers and understand
Concept development: Pascal – the French pastry chef who revolutionized the cake industry
In connection with planned expansions, it was critical for Pascal to gain deeper customer and consumer insights. Read more and watch our video about how
The start of a new youth section for Drammen Library
Drammensbiblioteket contacted Innsikteriet because they wanted to reach a specific target group to a much greater extent, namely young people aged 13-19.
Have a chat?
Get in touch for a non-binding chat. We offer coffee.